So, you’ve started a business and just got your website up and running. But unfortunately, you don’t have much traffic coming to your site. This is something that most website owners experience in the early days of having a website published.
While it can be a bit scary, it doesn’t have to be permanent. There are a variety of ways that you can drive more traffic to your website. Take a look at 10 methods recommended by a top Atlanta SEO firm.
10 Ways to Get More Traffic to Your Website
Check out these tips for getting more traffic to your website:
1. Boost your SEO Strategy
If you are managing your website on your own, it’s a good idea to have at least a basic understanding of SEO. That way, you can boost your SEO strategy based on what is not working, or what could work a little better.
2. Write Amazing Original Content
Content is king. But you should know that content is only king when it is high quality, relevant content. The content you add to your website or blog should be relevant to your target keywords and the purpose of your site.
3. Update Old Blog Posts
Google gives preference to websites that are updated regularly. That means their content is more relevant to searchers. If you have some older content on your site, updating it could give you a big boost in traffic. This strategy is not difficult or time-consuming, but can have big rewards.
4. Start a YouTube Channel
Content may be king, but videos are queen. Setting up a YouTube channel and adding videos that relate to your site and link back to it is a great way to get organic traffic to your site. Depending on your business, you could offer tutorials, informative posts, Q&A sessions, and much more.
5. Get Social
Social media is a great way to share your brand, products, or services while generating traffic back to your website. Instagram and Facebook both have promotion and ad options that help you reach a wider audience.
6. Create Infographics
Infographics are a great way to utilize content and images together. High quality infographics are great clickbait, which drives traffic to your site. Infographics that are super informative are also great for backlinks, as other sites will enjoy sharing and utilizing the information you have to offer.
7. Buy Ads on Facebook
Facebook ads are a great way to reach a lot of people in a short amount of time. With the right ad, you can easily leverage traffic into sales. Just make sure what you have to offer is competitive and on-point with what your target audience is looking for.
8. Optimize Mobile Usability
The majority of people conducting internet searches are using their mobile devices. That makes it more important than ever that your website is mobile-friendly. You can use tools like Google Page Insights to see how your site is performing on mobile and if there are things you can do to improve performance.
9. Talk to Influencers
Whether we like it or not, social media influencers are a great way to get attention and drive traffic to websites. Talk to influencers that are relevant to your industry and see how you can partner with them for a shout out, product review, giveaway, etc. This is not the most inexpensive way to drive traffic to your site, but it is one way that could put your website in front of millions of people at a time.
10. Utilize Email Marketing
A lot of people shy away from email marketing out of fear that their emails will land in the trash or spam bin. Sometimes that does happen. But, if you have a blog or other service on your website, you can have people sign up, subscribe, or share your content. You can then send out special offers or invitations to your audience.
We hope that these 10 tips for increasing your website traffic will help you! Now, it’s your turn to implement these methods and manage the flood of traffic that is sure to be at your website very soon.