Today we are looking at the method to regain search engine traffic by using 301 redirects. To apply this method, you won’t need to do more manual efforts. It is really easier than you imagine. Let’s get into this.
Before getting into this, you should understand what is redirection and what is 301 redirection. Let’s explain it.
What is URL Redirection?
According to Wikipedia, A redirect is a page that automatically sends visitors to another page, usually an article or section of an article. It is a widely used World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened.
Bloggers are WebMasters that use redirects to prevent broken links when web pages are moved. You should use URL redirections whenever you need them. It improve SEO by redirecting.
What is 301 Redirect?
Now it’s time to learn more about the most popular redirection, the 301 redirects. Search engine giant Google recommends using a server-side 301 redirect when you need to change the URL of a page as it is shown in search engine results.
It is one of the most search engine friendly methods of redirecting URLs to tell the search engines that the page has been moved permanently and request the search engine to index the new page as soon as possible. 301 Redirect tells the browser that page is moved to the new one and we request you to redirect the visitor to the new one.
301 Redirect and SEO
When you use 301 redirect one page to another, it transfers the link juice. You shouldn’t use 301 permanent redirects for a temporary page. If you do this mistake, you are going to lose all the valuable link authority and reputation of the original page. Most people make the mistake of using 301 instead of 302 redirects and vice-versa. You should know 301 redirect is a permanent one and 302 is a temporary one.
You should use 301 redirects when you moved your website to a new domain and you want to redirect the old domain users to the new one. Bloggers use 301 redirects when they delete old blog posts but they need to redirect old blog post visitors to the new one.
Manage 301 Redirects and Regain Traffic
If you manage the 301 redirects properly, it will boost your SEO and the way you can regain 10-15% traffic easily. The best method to do this is by using a WordPress Plugin like WP 301 redirects. The reason why we recommend WP 301 is it is easy to use, comes with a lot of features and is compatible with all major versions of WordPress.
The Plugin instantly regains some meaningful traffic, it will take control over redirects when every post URL and automatically create a redirect rule the moment URL changes. You can see stats to know how much redirection is used. Visit WP Sauce to know more WordPress News, Reviews, and more.