Beloved college activities management person, arranging campus events can be a hassle, especially if it’s one where you’ll be managing everything. Planning a comedy night can be all laughs and giggles, but marketing it isn’t. To help you out, we’ve constructed a list of five fun ways to promote your college campus comedy night and get audiences flocking to the auditoriums.
Create a fun infomercial
Get everyone excited and talking about your upcoming comedy night by creating a witty infomercial and adding all your humor to get everyone riled up for the big night. Use humor to your advantage and engage your target audience with your arsenal’s wits and jokes.
After all, you’re promoting a comedy night, so aim to make your infomercial as humorous as possible. Plan out a skit for your infomercial; maybe a humorous skit mimicking the campus celebrities or featuring students and asking them comedic campus-related taboo questions.
Use infomercials to tease your audience with what you’ve got in store. Ensure that the infomercial is high quality and looks professionally made- get help from your camera-savvy friends and curate a killer, comedic, top-quality video.
Also, including a CTA in your infomercial is as essential as adding humor, so be mindful. Add crucial details like the date, venue, ticket pricing, and everything else people may wish to know. Add fun and engaging CTAs like “Why laugh alone when you can LOL with the whole campus? Grab your tickets now!”
Leverage social media marketing
A comedy night that takes over your social media feed is better than a comedy night no one knows about, so get everyone on campus buzzing with funny videos, memes, and sneak peeks. Social media is where your audience thrives, so bring the event to their fingertips.
To begin with, pick one social media platform to engage your audience. Instagram is an ideal platform because it is preferred among young individuals and has multiple formats for advertising your big night. Use reels to showcase funny skits or comedic BTS of the preps for the big night. Additionally, share any pranks carried out during the preps as a sneak peek at your Insta stories.
Add countdown stickers in your stories to engage your audiences and remind them how much time they have left to buy the tickets. Add a link to the booking site for your stories, carousel captions, and IGTV reels to help the audience book the show.
Offer branded treats
There’s nothing funnier than a comedy night with complimentary snacks to munch on through all the laughs. Get students laughing and snacking with clever branded treats that advertise your event. With branded goodies, you will grab everyone’s attention and interest in your big night.
We have yet to meet someone who doesn’t like free goodies- use that to your advantage. Make bulk items, like cupcakes, cookies, cake pops, and pastries, that you can hand out to your target audience on campus.
You can grab attention on a high-traffic campus with free branded snacks and get everyone talking about your upcoming comedy night. Plus, it can be a cute way for you to go viral in your circle if all your friends share pictures of your branded snacks on their social media profiles.
Additionally, encourage everyone to reach out to you for your goodies by promoting a golden ticket in one of the goodies. Promise to give one lucky winner two golden passes to the night, including front-row seats, premium food, and free snacking. The catch is they’ll have to find it. Hide the golden ticket in one of your snacks and let the people try their luck.
Use flyers around campus
It’s time to paint the campus with laughs! Grab some colorful, quirky flyers and ensure nobody can walk across campus without knowing about your comedy night. Flyers may be old school, but they perform just as well as they did some time back, and they’re quick and easy to hand out.
Create flyers that grab attention ASAP. Use vibrant, eye-catching colors and big, bold fonts- think screaming and bright! If, even after all these tips, you’re struggling to get your design on point, nick some professional-looking flyers off of PosterMyWall using event flyer templates to save time and money and keep your flyers on point!
Once you’re happy with the design, work on their placement, as it is vital with print marketing. Hand out flyers in high-traffic areas, like the cafeteria, soccer grounds, library, parking lot, etc. Place these in dorm halls, the student union, and dining halls.
Post on university groups and pages
Get the entire campus to know about your comedy night by taking over university pages and groups with posts no one can scroll past. Harness the power university groups, and pages possess to bombard your audience’s feed with posts about your upcoming comedy night.
See university groups as your audience’s hub. Everyone often goes through these groups to hear the latest university events and news updates. Seize the moment and share the big news with your followers.
Collaborate with the administration and promote your show with their help. If you’ve got student influencers on campus, reach out to them and collaborate to help you reach the maximum number of potential audiences.
With these innovative and fun ways, your show will be houseful on D-day. Make sure to work on your jokes and double-check that none are offensive or mean- keep the air light and fun, and have a blast!