Target shoppers stayed up late or woke up early to shop the retailer’s 20th Anniversary Collection online, which went live at 3 a.m. EDT Saturday.
Some early shoppers said on social media they were able to get most if not all items on their list and check out in minutes.
“I got everything that I wanted for myself and my daughter,” Twitter user @JulieSuchard wrote. “This was the best roll-out I have experienced with the designer collaborations.”
Others reported finding items removed from their cart in checkout, a few minutes into the sale. Plus size dresses were among the first to sell out from the Lilly Pulitzer collection.
Target brought back nearly 300 of the most popular items from over 20 years of designer partnerships, including Lilly Pulitzer, Missoni, Isaac Mizrahi, Anna Sui, Zac Posen and Hunter. The collection spans apparel, home décor and kitchen essentials, with prices ranging from $7 to $160.
Shoppers are now expected to head to stores, which open at regular time Saturday and will carry the collection.
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Selection will vary by store and crowds are expected early Saturday morning, which has happened with past designer collaborations including the summer-inspired Vineyard Vines for Target collection in May.
Designer collections and items will vary by store, especially with plus size items. Use Target’s online design partner finder to see what brands each location will carry for plus size.
There’s a limit of five of the same items per size and color and items are available while supplies last.